Waterbury, VT – Lenny’s Shoe and Apparel has announced that their Hot Shoe Award program for Thunder Road competitors will continue for the 2010 season. Lenny’s awards a cash bonus to drivers in Thunder Road’s top three divisions that earn their first or second feature win of the season.

The Late Models earn $150 for their first win, Bond Auto Tiger Sportsmen receive $100 and the Allen Lumber Street Stocks make $50. For a driver’s second win they receive half the amount of their first win. These checks along with an embroidered hat are given to the “Hot Shoe” drivers during the pre-race ceremonies of the next event.

At the end of the year Lenny’s awards a “Hottest Shoe” check to the driver that earns the most wins in each of the three divisions. The Late Model driver with the most checkered flags during the season gets $500, Bond Auto Tiger Sportsman competitors earns $250 and $100 is given to the Allen Lumber Street Stock driver with the most wins. Between the Hot Shoe and Hottest Shoe Awards, Lenny’s handed out over $5,000 among 14 Late Model, 14 Tiger Sportsman and 13 Street Stock drivers during the 2009 season.

2010 will be Lenny’s eighth season supporting Thunder Road competitors with the Hot Shoe Award. The program began in 2003 and has become popular amongst the competitors.

The first Lenny’s “Hot Shoe” will be determined at Thunder Road’s season opener, the Merchants Bank 150 on Sunday, May 2. Lenny’s Shoe and Apparel has three locations in Vermont – St. Albans, Williston and Barre.