BETHANY, CT- In a joint announcement, LATICRETE INTERNATIONAL Inc. and
the Lee (N.H.) Speedway are proud to announce a sponsorship agreement to
present the LATICRETE Port City 100 for the Modified Racing Series presented
by Bob Valenti Auto on Friday, July 9, featuring an increased purse
for every finishing position as a result.

This agreement allows nearly all of the sponsorship money to go directly
to the race teams, bringing the first place prize money for 2010 to a
minimum of $3,000 thanks to additional money provided by race fan Jim
Schaefer from Long Island. Twenty-four drivers will earn a minimum of $500
to start the event.

The first annual LATICRETE Sponsored event in 2009 saw Jimmy Kuhn of
East Bridgewater, Ma., winning his first-ever series race, as he took the
lead in the final few laps of an exciting event that brought a competitive
field of drivers and a near capacity crowd to the NASCAR Sanctioned

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The 2010 version of this event, with additional purse money added by
LATICRETE, combined with additional monetary donations from race fans, is
sure to bring a talented field of Modified drivers to “New Hampshire’s
Center of Speed”.

” From tractor pulling to regional NASCAR support, racing is an exciting
opportunity for us to support those people that support us. Plus, it’s
really an exciting sport that allows us to get our name in front of a lot of
great fans,” commented Maria Oliveira, Corporate Marketing Manager at

Modified race teams from no less than six states are expected to attempt to
make the LATICRETE Port City 100 through a series of qualifying races.
NASCAR Whelen Modified Tour competitors Rowan Pennink, Doug Coby, Chris
Pasteryak, Eric Goodale and Andy Seuss will be among those competing against
MRS drivers Jon McKennedy, Dwight Jarvis, Mike Ordway Jr., and many more.

The 2009 LATICRETE Port City 100 race winner Jimmy Kuhn is looking
forward to returning for this special event that is among the highest paying
races of the MRS Tour season.

“We are only planning to run ten races this season, but the LATICRETE
race is right at the top of our list,” Kuhn admitted. “Winning that race
last year was a big win for us. Besides that, we always enjoy racing at

Friday night July 9 marks the return of the Modified Racing Series and
LATICRETE to the Lee USA Speedway for one big event. For informational
updates log onto the track website at: